Castifi's name is now Everyset

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As of January 3rd, 2022, Castifi has changed its name to Everyset. Aside from this change, the way our product works will remain unchanged. We're now at everyset.com rather than castifi.com, and old links will simply redirect to the new site. Note for all of our users, you do not need to re-register, simply continue using your current login.

Castifi is a good name. Well, it was a good name, because it’s not going to be our name anymore.

For many of you, the reason for our rebrand may not be obvious. Castifi was not a natural fit for all of our key users on set (LP, UPM, Accountants, ADs, and Finance Executives). Everyset, our new name, encompasses the entire production team. 

In choosing a new name, we were looking for three qualities: 

  • Be memorable, unique, and stand out to everyone who works in the production industry. 
  • Imply collaboration, where individuals and their work come together to form a larger whole. 
  • Demonstrate that we are adaptable and capable of all types of productions.

We went on an exhaustive search. We came up with over 300 different names. We visited the ancient Egyptian Pyramids and asked the Pharaohs if they had any suggestions. We asked passing ducks their opinion. Finally, we asked ourselves what name our community would remember, and Everyset stood out every time. 

For us, Everyset is more than just a name change. We’ll be hosting and sponsoring events to introduce ourselves to new and existing clients (in-person when appropriate). We’ve only just begun – we’ll have a lot more to say about that in the coming weeks and months. We’re excited to take our first steps under this new banner in 2022. We hope to bring together many more production teams and talent to work on exciting projects! 

 

Cheers,

Rum Sheikhani
CEO & Founder of Everyset

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